Perkins Restaurant & Bakery Enters New Era of Strategic National Franchise Growth

There can only be one thing sweeter than a slice of Perkins pie for restaurant operators…and that’s the opportunity to add one of the leading family dining restaurants to their franchise investment portfolios.

Perkins Restaurant & Bakery (Perkins), the quintessential mealtime gathering place that has engrained itself into the fabric of communities for more than 60 years, announced that it has launched a national franchise initiative with the goal of significantly expanding its footprint in strategically targeted markets across the country.

The brand, best known for its homestyle, comfort classics and fresh-from-the-oven pies, has an established hold across the United States and Canada with more than 290 restaurants. It projects an attractive investment for proven restaurant operators given an average unit volume of $1.7 million+ and access to the $11 billion bakery segment.

“The time is now for expanding Perkins through franchising. Since acquiring the brand in 2019, we have worked to optimize the concept’s growth potential for franchisees. We’ve streamlined store level execution, ramped up marketing and menu development and gained significant cost efficiencies, so the model is primed and ready for accelerated expansion,” said Michael Abt, CEO of Perkins Restaurant & Bakery, a part of Ascent Hospitality Management, which also owns Huddle House. “Data and market analysis have helped to pinpoint areas of interest and have guided our path as we embark on this journey of national franchise development. We look forward to aligning with strong restaurant operators who want to join us during this new chapter for Perkins.”

Plans for advanced concept innovations are already in the works with industry renowned design firm Louis & Partners at the helm. With a strong portfolio of work for previous hospitality clients such as Hilton, IHOP and Chili’s, the firm’s team will engineer a modernized look for Perkins. Objectives also include creating additional build-out options for multi-unit franchisees eager to diversify their portfolios. And the new prototype excels in serving take-out and delivery customers as well as the dine-in guest.

Currently, Perkins locations are found across 32 states in a variety of traditional model formats—free-standing, end-caps, inline, travel centers and hotels. These flexible designs allow restaurant owners to easily incorporate a Perkins restaurant location into any space, while diversifying their portfolios with a concept in the family dining segment.

From A to Z, the Perkins franchise development team provides exceptional service to effectively guide each franchisee as they enter the system. Whether the team is sharing advice on managing restaurant operations, connecting franchisees with an established supply chain support network or providing them with a robust portfolio of marketing materials to spread the word on the location consistently, they are ready to assist along the way.

About Perkins Restaurant & Bakery

Founded in 1958 as a single pancake house, Perkins has grown to 290 company-owned and franchised locations across 32 states and Canada.

Starting with dozens of pancake and waffle options, Perkins expansive menu includes other breakfast favorites like omelets and benedicts, and with breakfast served all day, people can get exactly what they want with their signature Build Your Own Breakfast. Other menu items include hearty homestyle entrees like juicy burgers, scrumptious skillet dinners and a wide selection of soups and salads, as well as our Bottomless Pot of Coffee®.

Perkins iconic in-store bakery offers a wide selection of fresh-baked fruit pies, cream pies, and other treats like decadent Cinnamon Rolls, fudge brownies, cookies, and our signature Mammoth Muffins®. All of Perkins menu and Bakery items are available to order online at perkinstogo.com.

Perkins takes great pride in our service and experience, embracing a “Kindness Served Daily” philosophy. As a leading full-service concept with in the FSR space, Perkins continues to grow its corporate presence and with multi-unit franchise operators by offering a number of flexible build options.

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**To learn more about Perkins franchise opportunities, visit www.perkinsrestaurants.com/franchise/

Media Contact

Anastasia Maragos
All Points Public Relations
(847) 897-7492
amaragos@allpointspr.com